Objective: Develop a logo and brand for a new incubator to nurture working moms. Woom (working + mom) aspires to provide credible insights, actionable solutions, and heartfelt inspirations for working mothers, their families, their employers, and the people who care about them.
Result: The woom brand needed to thread the line between “Professional & Trusted” and “Nurturing & Warm”. To do this we created custom type that was clean and modern, but still playful and soft. The overlapping iconographic element represents the many facets of the working mother - all the hats they wear everyday - but also the community of women and their supporters that woom provides.
The first woom project is a book series for working mothers and their littles, Mommy goes to Work.