BRANDING & LOGO DESIGN
Objective: To create a warm and modern logo for a yarn shop in downtown Norwich, Vermont. The client had bought an existing yarn business that needed a face lift.
Result: We developed a new name and brand to appeal to the 21st century knitter. This is not your grandmother’s yarn shop! The rounded nature of the font give the logo a fun and youthful feel and the yarn ball icon is simple and modern. The circular lockup works well across all the knitting swag - from custom stitch markers, to project bags and car magnets!