BRANDING + LOGO REDESIGN
Objective: To create a new logo for the Ford Sayre Ski Council keeping in mind the 3 ski disciplines (Nordic, Alpine, and Jumping), the ideas of participation as well as racing; sense of place; and a homegrown inclusivity. Creating a unifying look across all 3 disciplines was paramount.
Result: The new logo for Ford Sayre Ski Club was inspired by both the history and the incredible sense of community that the club promotes. The use of a shield emblem and slab serif font provides a modern twist on an old skiing vibe and celebrates the heritage of a club founded in 1936. The retro ski iconography exemplifies these early roots where each ski discipline had its start. Highlighting the rolling mountains, pines and river of the Upper Valley was important in giving Ford Sayre a mark unique to the club and their mission to promote community and participation.